Madalina Dascal –  “Any problem has a solution if you know how and where to search for it.”

Madalina Dascal – “Any problem has a solution if you know how and where to search for it.”

Madalina’s father was a policeman. Since she was a little girl, she took note of his work and she always thought about both sides: victims and offenders. She always thought that any problem has a solution if you know how and where to search for it.
Madalina became a consulting and pleading lawyer specialized in commercial, labor and family law. She offers consulting and representation in everything that the business segment means, making herself legally sure that the  clients’ businesses are safe.
In the field of labour law, Madalina represents and assists both clients who are employers and clients who are employees, always making sure that their rights are respected.
And because she loves working with people, she has chosen to practice in  family law too,  exactly because the interaction with the clients is more personal.
Madalina strives to combine the personal and the professional side, because the two define her as a person, as a mother and as a professional.
 Alina Bota
Personal Branding Consultant
Ioana Toncean – Online shopping – from hobby to business

Ioana Toncean – Online shopping – from hobby to business

Ioana is from Cluj Napoca, mother to 2 years old Iovana. She always wanted to give her baby high quality , long-lasting and from fair priced products. Her education as an economist and her banking experience have helped her look pragmatically at every purchase she makes and not to be driven only by the excitement that a product with an attractive design can generate.
That’s how Yanna was born, a place where every product is selected with care, attention to detail, asking herself every time if the mothers who visit her store will not just buy what they are looking for but also receive warmth, care and a wholehearted smile.
Yanna imports and distributes trolley bags and 3D backpacks, TRITAN water bottles for school or kindergarten, educational magnetic boards, educational toys, books, all of which you can find on: www.yanna.shop, but also on the largest sites with children’s products in the country.
Yanna is a business created for Iovanna and other children like her, with care for the customers (mostly parents) and it’s a typical lifestyle business for a mother who decided to reinvent her career in order to spend more time with her family.
Alina Bota
Personal Branding Consultant
Catalina Chilimari – The woman who wants to change the perception on aging in Romania

Catalina Chilimari – The woman who wants to change the perception on aging in Romania

The crisis had a huge impact on the banking industry, as well as the technology. Many employees from the banking sector are forced to end their career and search for new opportunities outside the system. Catalina’s story proves that any end of the road is just the beginning of a new one.

Many of us, when we think about our 20’s, we remember the love, the parties, the music, the craziness of our youth. Catalina remembers the Christmas from ’89, in the middle of the Revolution that took place in Romania and ended communism. She was a student at the time and she spent the night after Christmas and many nights after with her colleagues inside the University of Bucharest. Outside, it was hell: the sound of machine guns, the light of the bullets crossing the night sky and the feelings were a mix of terror and freedom.

She started to work in the banking sector in ’90, a job that, in Romania, was a dream for many. Catalina was one of the lucky ones. She feels lucky especially because she grew up like a professional in a time with many challenges and few rules, so she used her creativity. She shaped her personality in the banking sector, as she learned to respect rules, to be always professional and to work with people and for the people.

After 25 years in banking, Catalina decided that it’s time to move forward and to pursue the project of her dreams. Nowadays, we are facing the fact that we live longer than any generation before and we have to take care of our bodies and our minds. At 60, even at 70, when our grandparents were considered old, we have to prepare for the next 15-20 years of life and this has to be high quality life.

Her new project, AgeSense , is a special place where people find treatments and therapies that can make senior years the best years of their lives.

Catalina wants to change the perception on aging in Romania and to make us all see the aging process like a beautiful and natural time in our life, when we don’t have to give up on our passions, when we can enjoy travelling, spending time with friends, even working if we choose so.

But in order to have a high quality of life, we have to start early, even from 30, to have a good nutrition, to take care of our body, skin, mind, careers and relationships.

In her new project, Catalina brings another lifetime passion: piano. She has been playing the piano ever since she was a little girl and now she is performing for her clients in her workshops on different health issues like menopause.

Where people see the end of a road, no mater if we speak about career or about our age, Catalina sees a new one.  As Luise D’amour said “There will come a time when you believe everything is finished. That will be the beginning.”

Alina Bota

Personal Branding Consultant

Ahmed Ademovic – The man who change the course of history for his own country by one simple act

Ahmed Ademovic – The man who change the course of history for his own country by one simple act

Born in 1873 in the town of Leskovacs, in today’s Macedonia, Ahmed Ademović grew up to become one of the most honored persons in his Romani community. That was not only because he was an extremely talented trumpeter, but also because he performed this role within the ranks of the newly formed Serbian army.

 His role in the battle of Kumanovo, during the first Balkan war in 1912, will remain in history, because of his courage and creativity. After seeing the confusion within the Serbian army due to the unexpected encounter of the Ottoman troops 50 kilometers north than expected, he decided to try to change the odds of the battle by a rather unexpected approach.
 Having heard it only a few times, he was able to reproduce the retreat trumpet signal of the Turkish army. Running fearlessly across the battle, he positioned himself behind the enemy lines and sounded the retreat. It caused great havoc within the Ottoman soldiers. After quickly running at his own, he sounded the attack, without any orders. The Serbian troops charged and quickly defeated the already confused enemy army. In this way, the strategic plans of the Turks were decisively thwarted and the Turkish army never again gained momentum and consequently lost the war.
One simple man, coming from a discriminated and recently freed from slavery community, namely the Romani, managed to change the course of history for his own country by one simple act.
Vladimir Martinusi
Madalina Mirastian – “Relationships between people deserve and need to be nourished with emotions”

Madalina Mirastian – “Relationships between people deserve and need to be nourished with emotions”

Born in the Transylvanian town of Medias, settled in Cluj, Madalina has been writing poems since she was 8, back when she didn’t have the resources to gift her mother with something else.
Meanwhile, she became a personal development counselor, a software product manager, a mother … and a commercial poet.

The idea came to her while she was putting her little boy to sleep, because we all feel an intense need to connect, ever since we were born.

She believes that relationships between people deserve and need to be nourished with emotion, authenticity, honest mirroring.

 Madalina proposes to herself to build as many authentic and emotion-filled paths between people as possible through gift poetry.  She is writing in Romanian an English.

Whether it is an anniversary with your life partner, a thank you to your parents and godparents at your wedding, to your best friend’s birthday, or even to your employees – they will be impressed to know how much they mean to you.
She is at your disposal to write a unique poem, having as a “muse” your thoughts and the characteristics of your loved one or of your relationship with him.
Madalina also makes books customized for each child that could be a wonderful birthday or Christmas gift and she writes personalized poetry for a candy brand who use poetry as a wonderful way to connect with their clients. 
Do you think that you cannot monetize your talent? Of course you can! Money should never stop you do what you love.
Alina Bota
Personal Branding Consultant
Cristian Roman: Education Is What We Do With What Has Been Done to Us

Cristian Roman: Education Is What We Do With What Has Been Done to Us

Today I called Cristian in order to find out more about him, since I am well aware about his charity projects. We talked about an hour on the phone. During all our talk, I was not able to make him talk about himself or about his personal life. He kept telling me stories about other people than himself and he was able to make me laugh and cry, alternatively, like I was riding an emotional roller-coaster.
Crstian’s brand is quite known in Bucharest. His brand’s name is “Taxiul cu bomboane” (trad.: the Candy Cab). He seems to be the personification of Santa Claus: a big, white-haired strong man, with a white mustache and a kind heart, who loves all the children of the planet, and especially the ones who need help.

The roots of his kindness, as he told me, were seeded by his own mother during his childhood. His mother was so kindhearted that, even though their cleaning lady was not performing her duties as expected (for example, she was ironing dirty clothes), she kept paying her because she was aware of the woman’s poverty.
Cristian was the owner of a small company that was manufacturing wine barrel staves. When the crisis came, his business started to plunge, thus he decided to close this business and to become a taxi driver. Given the chaotic traffic in Bucharest, his trips were always quite long, and so he invented a mean to keep his clients entertained. He has developed a game for his passengers, with prizes valued in candies. For those lucky enough to pick up Cristian’s taxi cab, the first thing that they would notice would be his big and warm smile. The second thing would be the music, mostly blues, a definite heritage of Cristian’s youth, when he performed as a bass player in a music band. Those who were able to guess the name of the singer would receive a candy as prize. The ones able to make an interesting drawing would receive a second candy. The drawings were sold afterwards to other clients for a small amount of money that was used afterwards to buy candies for orphan children in one of Bucharest’s foster homes.
Nowadays, Cristian is the head of an association named “Taxiul cu Bomboane”. He has mobilized an entire team of volunteers and he organizes various projects for the kids, like reading bed-time stories to the sick children in hospitals or organizing workshops for autistic or Down-syndrome children.

He also told me that he never offers free gifts. Instead, he always asks for a reward, as depicted below. One day, a Roma kid asked him to offer a mobile phone. Cristian agreed, but only with the condition that the child would read three books, that were to be offered to him. The boy read the books and he enthusiastically discussed them with Cristian, and he received his gift, a brand new mobile phone. When the phone broke down, after a while, Cristian promised the boy to repair his phone only with the condition that the boy would read another three books. The next episode happened when the kid wanted internet on his phone, and guess what?… After having read three books, the boy had received his internet.
Later, when the kid grew and earned some of his first pocket money, the first thing to do with it was to buy food for an old woman living on the the streets.
The moral of the story: education is what we do with what has been done to us.
Today’s goal for Cristian is “Bomboland” (trad: Candyland), a 150 square meters space organised as a workshop center for kids with special needs. He plans to bring them in this center in order to teach them to manufacture envelopes, sugar flowers, in an attempt to help them become independent. Despite his ambition and strong motivation, he cannot do it alone, and therefore anyone helping him would be very welcome. Particularly, he needs a van to transport these children from their homes to this specialized center.
Some of us look around and don’t like the sight. Consequently, these people take the matter into their own hands and try to produce the much needed change, slowly but steadily. Cristian is one of them. Are you?

Alina Bota

Personal Branding Consultant