Cel mai important pilon in constructia brandului tau personal: valorile tale

Cel mai important pilon in constructia brandului tau personal: valorile tale

Traim intr-o lume in care companii asemanatoare creeaza produse asemanatoare cu oameni care au educatie asemanatoare, fac joburi asemanatoare si duc vieti asemanatoare.

Daca esti la fel ca ceilalti, vei intra intr-o competitie a preturilor. Pentru ca intr-o piata in care toata lumea este la fel, il vei alege pe cel care iti este cel mai la indemana sau pe cel care are pretul cel mai mic.

Si in orice piata se va gasi intotdeauna cineva care sa vanda mai ieftin. Nu acolo e batalia ta, nu la pret, ci la ceea ce oferi tu in plus fata de ceilalti, la valorile tale.

In spatele produselor si servicilor tale trebuie sa stai tu si povestea ta. Oamenii vor cumpara de la tine doar daca se vor identifica cu tine. Tu trebuie sa le inspiri incredere si vei face asta daca valorile tale vor fi similare cu valorile lor. Si dacă iti pasa. Stii zicala: „nu-mi pasa cat de multe stii pana nu stiu cat de mult iti pasa”? Asa este si in afaceri. Nu-mi pasa ce produse sau servicii ai tu de vanzare, nu-mi pasa cat de frumos e magazinul tau, intai vreau sa stiu daca iti pasa de problemele mele si vrei sa imi dai o solutie, altfel voi crede ca vrei doar sa faci bani pe spatele meu.

Dar sa ne intoarcem la valori. Care sunt valorile tale? Familia? Libertatea? Educatia? Provocarea? Siguranta? Comunitatea? Democratia? Natura? Sanatatea? etc..Fa un top 3 sau un top 5.

Acum uita-te in trecutul tau. Valorile acestea se reflecta in munca ta, in viata ta, in tot ceea ce ai facut tu pana acum? Cum? Constructia unui brand personal porneste de la reputatia pe care o ai deja. E cam greu sa imi spui acum ca valoarea ta numarul unu este sanatatea cand esti supraponderal, alcoolic si fumator. Poate ca aceasta vrei sa fie o noua valoare pentru tine, insa nu poti construi azi un brand personal pe ceea ce o sa faci maine. Constructia porneste de la ceea ce ai deja.

In momentul in care ai lista cu valori, in tot ce faci tu de acum incolo trebuie sa se reflecte acele valori. Si in viata personala si in cea profesionala. Daca spui ca cea mai importanta valoare a ta este aceea de a-i ajuta pe altii, publicul se astepta sa vada asta in tot ceea ce faci tu. Cum faci asta? Ai un ONG, esti voluntar, esti asistenta medicala, esti profesor, cine esti? Daca o sa caut informatii despre tine pe google ce gasesc? In ce gasesc se reflecta aceasta valoare?

Sa spunem ca grija fata de ceilalti este o valoare pentru tine si tu ai o mica fabrica de mobila. Daca angajatii tai sunt oameni din satele din jur, carora tu le-ai dat o sansa, i-ai instruit sau poate le duci copiii in tabara, atunci traiesti cu adevarat aceasta valoare. Eu, client in cautare de mobila, care recunoaste valoarea ta si se identifica cu ea, prefer sa cumpar de la tine, chiar daca va trebui sa platesc mai mult decat la o fabrica ce produce in serie, dar nu imi transmite nimic. Mobila ta va sta in casa mea si va transmite mai departe mesajul tau, cu care eu ma identific puternic. Aceasta este adevarata putere a valorilor!

Pentru mine, ca pentru multi tineri din generatia mea, cea mai importanta valoare este LIBERTATEA. Am trait aproape jumatate din viata in comunism, am suferit destul, nu mai vreau sa imi ia nimeni libertatea pe care au platit-o altii cu sangele lor. Aceasta valoare se reflecta in tot ceea ce am facut eu pana acum si se va reflecta in tot ceea ce voi face pe viitor.

In concluzie, sapa adanc si scoate la lumina care sunt valorile tale si pune-le in toate mesajele tale. Ele vor face diferenta. Vei atrage in jurul tau oameni cu valori similare pe care tu ii vei ajuta si care te vor ajuta la randul lor sa cresti. Si nu te supara pe cei care nu vor cumpara niciodata de la tine. Pur si simplu au alte valori.


Alina Bota

Personal Branding Consultant

Gabriela Tichelea – “There is life after sport”

Gabriela Tichelea – “There is life after sport”

Gabriela was born in the south of Romania, in Tg. Jiu, 30 years ago. She touched the handball ball for the first time at the age of 8 and she loved it so much that she decided to make from handball a way of life. All her life choices have been influenced by the sport activity. She played for many sports clubs in Romania and abroad and she was a member of the Romanian National Handball Team.

Like any person who decide to dedicate her whole life to sport, Gabriela had glorious moments, happy times, but also very hard moments. There were long days of hard work, periods of disappointment or of excruciating pain. By 25 years old, after 5 knee surgeries, Gabriela began to have terrible back pains. After many doctors’ consults, she has been told that it’s time to retire because the risk of a paralysis was really high.

There is a study that says that only 3% of high performance athletes are accomplishes after ending their sports career. About 15% make it to the top. She wasn’t in any of those categories. She just loved the sport and dedicated all her energy and passion  to it.

In the wake of her premature career end she was left with making choices that put her in an unfamiliar territory, ultimately looking to find a new purpose in life, in or out of sports.
Without any kind of support, just thinking that all that she know is to play handball, Gabriela tried to find her way for 2 years.

Realizing that pain and confusion was brought upon her life with a purpose, she understood that this is a transition all professional athletes must pass through it and she began to conceive a better way for athletes to make the transition from an active life to the end at their careers.

Now, Gabriela owns a sport agency and she uses all her skills and experience to help former professional athletes to get a new successful start in life after a long career in sports through coaching and workshops.

She also supports professional athletes through their career paths ensuring they reach their personal goals through contract negotiation to see them continually moving forward in their professional development.

Gabriela is a winner in the game of life, as she was a winner in handball. She raised from her pain and now she is helping other athletes to prepare for life after sport.

Alina Bota

Personal Branding Consultant


The Power of Community in Freelancing and Entrepreneurship

The Power of Community in Freelancing and Entrepreneurship

When I became an entrepreneur back in 2014, after almost 18 years of management in the corporate environment, the first cultural difference that hit me was the loneliness. I missed the team more than anything else from my former corporate life.

The majority of entrepreneurs are pioneers, dreaming to solve the problems of the world. The point is that it’s hard to make it on your own. You need support not only in business, but also emotional support. This support can come from family and friends, but the best support you can have comes from communities of people who have the same dreams and face the same problems like you. They understand you.

I believe that any freelancer or entrepreneur needs to find their own crowd and to build their own tribe. Those are two types of communities that are mandatory in freelancing and entrepreneurship.

  1. Find your crowd

Like many entrepreneurs, I didn’t afford to hire a team and I had to learn by myself a lot of new skills in marketing, web design, promotion, administration, accounting, contracts etc. Basically, I had to learn how to perform those particular activities that in corporate were made by specialists from different departments. All I wanted to do was to be a personal branding and business consultant. I realized quickly that this is only a small part of my business. For the other parts, I just needed to make brainstorming and share ideas with someone. But with whom?

It was the moment when I started searching for a different kind of friends. Someone said that  “you are the average of the five people you spend the most time with.” I remember that I had long discussions with my new friends that began at the lunch and finished with dinners. We were  talking about business strategies, marketing strategies, partnerships or just motivating each other when we were tired of facing problems.

“My crowd”, how I like to call it, constantly changing. I was always careful to make new friends, smarter and more experienced than me. My business grew and I also grew more in 3 years – facing problems and finding solutions with my crowd – than in all my 18 years of corporate, when other departments were solving my problems. I feel confident now in my abilities and I am totally independent.

2. Make your own tribe

There is no brand without a community around it. My consultancy business started with 1 client  of personal branding and in almost 2 years I reached 300 clients, most of them freelancers and entrepreneurs. I keep contact with the majority of them and I monitor their development. They are my community now.

Every client is important to me, they are my asset, my portfolio, my friends, my tribe. We worked together and during the process of the personal branding or business consultancy they offered me the honor to share with me their dreams and their deepest fears. This type of communication connects and forms a very strong bond, based on trust.

In Romania, I work mostly with mothers entrepreneur and we build together a Community called Mamprenoare, formed by almost 200 women entrepreneur. For me, the Community is my tribe, for them, the Community is their crowd. They are organised locally in 4 cities in Romania, each city is managed by a Local Community Manager, they have their own agenda of Community Meetings where they share ideas, promote and motivate each other.

I still don’t have a team, but I have my crowd and my tribe. This is more than I ever had in my entire career. This year, it was the second year when I organised a Christmas Party for my Community.

It was the best Christmas Party ever!

Elisa Bota

Photo Credit: Andreea Pop